About Us
About Us
Elevate. Innovate. Optimise.
ABOUT THE AGENCY
Founded in 2023, The Haute Agency is a boutique consultancy built for the nuances of GCC fashion retail. We work with both brands and retailers to unlock growth through tailored strategies: market entry, wholesale management, assortment planning, pricing, and product performance.
Whether you're launching in the region or refining an existing business, our approach blends creativity with commercial clarity and deep regional understanding. We don't just advise. We partner.
OUR MISSION
To fuel the growth of fashion brands and retailers through sharp, data-led strategies that sharpen buying, strengthen positioning, and drive lasting commercial success across the Middle East.
OUR VISION
To be the force behind tomorrow's fashion success stories, mastering the art and science of regional growth on both sides of the retail equation.
Our Founder
Wael Al Fatayri
A business administration graduate from the American University of Beirut, Wael began his fashion buying journey in 2008 with Al Tayer Insignia, managing the Armani Group.
Over the years, he has played pivotal roles in the success of numerous luxury brands, including Dolce & Gabbana, Harvey Nichols, Bloomingdale's, Level, Namshi, and Ounass.com.
Beyond retail, Wael is a writer, FAD Institute lecturer, and media personality, featured on regional radio and television as a style advisor and fashion commentator.
We combine a logical approach with a passion for fashion.
The Team
Robin Crimes
Partner
Maria Moneva
Design Consultant
Pretty Munro
Senior Merchandising Consultant
Heather Delaney
Executive Assistant
Giovani Laurent
Design Consultant
Lara Williams
Intern
Falguni Gyanani
Intern
Taycy
Serotonin Administrator